4/30/2011 - Ontario Nurse Transfusion Coordinators (ONTraC) receives continued support from Infinite Media

Toronto, ON Today, Infinite Media, an integrated digital company, announced its renewed partnership with Ontario Nurse Transfusion Coordinators (ONTraC).  The Ontario Nurse Transfusion Coordinators (ONTraC) Program is a Provincial Blood Conservation Program that attempts to enhance transfusion practice by promoting alternatives and improving patient care and well-being in a cost-effective manner.
The ONTraC Program is coordinated by St. Michael’s Hospital, and has been in existence since 2002. Infinite Media – an experienced provider of Health Care solutions – has been partnering with ONTraC since 2006, when they designed and implemented the program’s customized Electronic Data Capture (EDC) system.
Initially, Infinite Media built an application for the program that was installed locally on each nurse’s machine. In the last year, the company has since designed and implemented an online version of the application for ONTraC – which allows for enhanced efficiency and increased security for the clinical information collected.
Infinite Media’s partnership with ONTraC also includes providing administrative service and support for ONTraC’s EDC.  Additionally, the company also aided in the production of ONTraC’s public website.
“We’re proud to continue to our work with ONTraC,” said Brad Sellors, Managing Director of Infinite Media. “The new, online version of the program’s EDC system has allowed Ontario’s nurses to continue to efficiently meet the program’s objectives. Health Care is an industry of focus at Infinite Media, and we will continue to develop and implement systems that will enhance and support Health Care goals and processes.”

About Infinite Media:
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM,  is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.

About ONTraC:
Formed in 2002, the ONTraC program is a unique initiative supported by the Ontario Ministry of Health and Long-Term Care to implement a peri-operative blood conservation program in 23 hospitals throughout Ontario. The institutions, large and small, were chosen on the basis of blood utilization and geographic distribution, and are a combination of teaching and community hospitals and represent approximately 65% of blood used in Ontario. For more information, please visit


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