12/10/2010 - Fairmont Hotels & Resorts Partners with Infinite Media Partners to Develop the Fairmont Leadership Promise

Toronto, ON Today, Infinite Media, an integrated digital company, announced their partnership with Fairmont Hotels & Resorts to develop the Fairmont Leadership Promise. Building on Fairmont's globally successful Fairmont Service Promise Program (also developed in collaboration with Infinite Media and FranklinCovey), the Leadership Promise program will be geared to Fairmont leaders managing employees; helping them to lead, motivate, and energize staff based on Fairmont's mission of "Turning moments into memories" for their Guests worldwide.

Fairmont's pride in providing warm, natural, engaging service and attention to detail means that every Colleague and Leader in the Fairmont family is a steward of the Fairmont brand. Fairmont Hotels & Resorts has a tradition of hiring for talent, as well as teaching the skills that make the Guest experience unique. The Fairmont Leadership Program will focus not only on the core principles of Fairmont Service, but on core principles of Fairmont's leadership culture; which aims to nurture and groom Fairmont's workforce for advancement not only in the company, but in the hospitality industry as a whole, setting Fairmont apart from other luxury hotel competitors.

Teaming up with Fairmont's Learning & Development division, Infinite Media will travel to Fairmont properties in Vancouver, San Francisco, Toronto, and even the world-famous Savoy Hotel in London, England, in order to capture Fairmont Leaders on film talking to principles making up the core foundation of Fairmont's Leadership Promise. Infinite Media will work with Fairmont Hotels & Resorts to develop the program and deliver six modular and scalable videos based on Fairmont's Leadership values, as well as a variety of print materials supporting the program, including a full program guidebook, communication materials and in-field activities.

"We are extremely excited to embark on this new project with Fairmont Hotels & Resorts," said Brad Sellors, Infinite Media's Managing Director. "Fairmont is a global leader in hospitality, and their Fairmont Service Promise program really demonstrates how Fairmont's excellence in service elevates the Fairmont Brand. The Fairmont Leadership Program will build on these values, and ensure the luxury hotel chain remains a leader not only in service excellence, but in the development of their company talent as well."

Production on the Fairmont Leadership Program begins in December 2010, with an expected launch in spring of 2011. The potential to enhance the program exists, with options develop a web-portal to distribute the content, as well as make it available in other global languages.

About Infinite Media:

Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM,  is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.

About Fairmont Hotels & Resorts:

A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels, which includes iconic landmarks like the Fairmont Singapore, Fairmont Le Montreux Palace in Switzerland and New York's The Plaza. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont's portfolio includes 56 distinctive hotels, with plans to develop over 20 new properties in the coming years in destinations as diverse as Shanghai, Abu Dhabi and Anguilla.

Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 90 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also owns Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit

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