5/21/2015 - George Brown College Partners with Infinite Media to Celebrate Top Talent Under 40 in Canadian Sport and Event Marketing at the Globe and Mail 5 to Watch Awards

Toronto, ON May 21, 2015
Infinite Media, an integrated digital company, is proud to play and integral role as the technology partner on the Organizing Committee for the 4th annual Globe and Mail 5 to Watch Awards. Working closely with the marketing department at George Brown College, Infinite Media developed a sleek website based on the InfiniteKM platform framework and trained two of the college’s co-op students to use the platform for administering the website and maintaining updates.
Brad Sellors, Managing Director of Infinite Media, is one of four founding members of the 5 to Watch Organizing Committee, which spends months each year working to plan and execute this upscale gala event that brings together the next generation of industry leaders in sport and event marketing from across Canada. Each year proceeds from ticket sales help to raise funds for George Brown College student bursaries and awards which are presented to exceptional students from The Centre for Business Sport and Event Marketing Program. This year’s Organizing Committee is chaired by Mike Fenton, Program Advisory Committee Chair – Centre for Business, School of Marketing.
“As an Alumnus of George Brown College, this event is near and dear to me. All of us at Infinite Media appreciate the opportunity to be part of such an exciting and worthwhile fundraising event and look forward to next year’s awards.” – Alicia Menzies, Marketing Services Coordinator at Infinite Media, Graduate of the Business Administration Marketing Program and 5 to Watch Organizing Committee Member
The awards gala that took place May 21 at George Brown College’s Waterfront Campus, was hosted by TSN Sportscaster Kate Beirness. The evening kicked off with a cocktail hour sponsored by Bacardi followed by opening remarks given by the Selection Committee’s Honorary Chair, TSN Host and Olympic Commentator Brian Williams.  An engaging panel discussion featuring, Mark Healy, CMO of Tennis Canada, Kathy Henderson, SVP of Marketing and Revenue for the Pan/Parapan American Games Toronto 2015, Dan MacKenzie, VP and General Manager of NBA Canada and Pat McEleney, VP of Partnerships at Canadian Tire took place just before the awards were presented.
Infinite Media would like to congratulate this year’s esteemed award winners: Andrew Baker, Director of Games, Canadian Olympic Committee, Tyler Mazereeuw, Senior Director of Business Development, CFL, Michael Rossi, President, Adidas Group Canada, Joanna Rotenberg, Chief Marketing Officer and Head of Strategy, BMO Financial Group and Chris Shewfelt, Senior Director of Global Partnerships, MLSE.

# # #
About Infinite Media
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM,  is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.

About 5 to Watch
The 5 To Watch awards were launched by George Brown College's Centre for Business, School of Marketing, Program Advisory Committee in partnership with the Globe & Mail to recognize five leaders under the age of 40 in the Canadian Sports Business industry each year and to raise funds for George Brown College student bursaries and awards.
About George Brown College’s Sport and Event Marketing Program
This postgraduate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans


1 First St #220, Collingwood, ON L9Y 1A1
Tel. (416) 367-0123  Fax (416) 366-1244
© 2024 Infinite Media Ltd. All rights reserved.