11/17/2010 - Infinite Media Speaks at the 2010 CSTD Conference

Toronto, ON - Infinite Media, an integrated digital company, announced today its involvement as a speaker at the 2010 CSTD Annual Conference & Trade Show. Taking place November 17-19 in Toronto, the conference is the largest annual gathering of training and development professionals in Canada. Focusing on tools, techniques and learning strategies, the CSTD conference offers a full professional development program and unparalleled networking opportunities for exhibitors, speakers and participants alike. In addition to an exhibit of company services, Infinite Media will be presenting a case study of its partnership with WIND Mobile, and the innovative learning solutions provided for the company prior to its Canadian launch.

“WIND Mobile and Mass On-boarding: A Case Study”, will be presented by Adrian Griggs, Infinite Media’s Director, Global Strategy, and Emily Cates, Head of Training, WIND Mobile. In 2009, Infinite Media and WIND Mobile began a partnership to develop a complete learning strategy to train 500 new retail employees. Taken to market in only eight weeks, Infinite Media’s solution included brand training and development of all courses and print collateral for WIND’s Launch Training Academy. Additionally, Infinite Media, a leader in Knowledge Management and content solutions, developed a robust web-based Knowledge and Learning Management System –WINDipedia – which continues to be WIND’s main avenue for learning content distribution long after the company’s launch.

The session will highlight Infinite Media and WIND Mobile’s approach to engaging, connecting, and educating their millennial/Generation Y audience, the benefits of embracing social media, and tips and tricks for mass on-boarding. The case study also brings to light some of the challenges and obstacles overcome during rapid course development, embracing a new corporate culture and championing an evolving brand for these youthful new hires.

“Working with WIND is an exciting opportunity to build a wireless brand from the ground-up,” said Brad Sellors, Managing Director, Infinite Media. “We were fortunate to have the opportunity to leverage all of our previous wireless and technology experience, and we look forward to sharing our experience at this year’s CSTD conference.”

Infinite Media and WIND Mobile’s successful partnership continues into 2010, with 14 new training and device modules in development, as well as site enhancements to WINDipedia. CSTD participants are invited to join Infinite Media for the session at 9:30am Friday, November 19, at the 2010 CSTD Conference.
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About Infinite Media:
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM,  is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries. .

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