7/29/2009 - BMO InvestorLine engages Infinite Media to deliver Digital Sales Force Incentive Program

Toronto, ON - Today, Infinite Media, an integrated digital company, announced the launch of Huddle with BMO InvestorLine, an online sales program and incentive tool engineered to showcase what the leading online brokerage firm has to offer. The program engages branch level employees through video, flash and simulation assets and grants access to information on upcoming marketing campaigns, product launches, site demonstrations and innovative tools.

“We are thrilled with the launch of Huddle with BMO InvestorLine delivered by Infinite Media,” said Natale Pappas, Manager, Sales, Marketing and Communications, BMO InvestorLine. “For BMO InvestorLine, educating our front line sales force and keeping them up to date with current happenings is vital in the maintenance and development of customer service levels. This launch will ensure that our front line staff are having educated, well-informed and relevant conversations with their clients.”

As part of the program, Infinite Media integrated BMO’s internal incentive rewards program to ensure employees are rewarded for developing their skills and staying current on the latest business areas of focus from BMO InvestorLine. By pursuing education and completing relevant testing, employees receive incentive rewards for their efforts, understanding and completion of learning modules.

“The online brokerage industry is a competitive one,” said Brad Sellors, president, Infinite Media. “BMO InvestorLine approached us to develop a program that supports and incents their front line sales professionals. Our deep understanding of the financial services sector and sales force incentive expertise ensured the collaboration with BMO InvestorLine delivered a relevant program aligned with product strategies and business objectives. Our Infinite Media Retention Mapping Process facilitates this objective by ensuring the target audience hears, understands, retains and applies key messaging.”


About Infinite Media:
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM,  is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.

About BMO InvestorLine:

BMO InvestorLine, BMO Financial Group's online investing service, is for investors who want to manage their own investments. With a reputation for innovative, leading edge tools and unparalleled client-focused service, BMO InvestorLine has everything needed to make the best online investment decisions. BMO InvestorLine is the top ranked bank-owned online brokerage*. *Globe and Mail, 2008. Please visit us at:


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