4/9/2012 - PC Financial engages Infinite Media to provide Learning Management System

Toronto, ON

The call centre group for President's Choice Financial MasterCard has identified a need for a Learning Management System (LMS). This LMS is to provide the President's Choice Financial MasterCard call centre group with the ability to provide "New Hire" certification, training on New Product launches, and refresher training on PCMC policies and procedures.

“PC Financial has long been a leader in Call Centre services.... and we are proud to be working with them to create a Learning Management System that will assist them in providing the world class customer service they are known for,” said Brad Sellors, Managing Director of Infinite Media.

About Infinite Media:
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM,  is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.

About PC Financial:
President's Choice Financial Services is a unique financial services offering designed by Loblaw Companies Limited. The President's Choice Financial MasterCard is provided by President's Choice Bank, while banking services are provided by the direct banking division of CIBC.

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