11/1/2021 - Infinite Media Continues as an Active Contributor to the George Brown College 5 to Watch Sport and Event Marketing Awards

Toronto, November 18, 2021
Infinite Media, an integrated digital company, is pleased to once again be a part of the annual 5 to Watch sport and event marketing awards celebrating its 10th year honoring Canadian sports business professionals under 40 who have achieved remarkable success in their careers.
The 5 to watch awards are hosted each year in Toronto to honour 5 young Canadian sports marketing professionals who have made remarkable contributions to their industries and organizations prior to their 40th birthdays. Each year proceeds from ticket sales raise funds for the George Brown College Foundation’s student bursaries and awards which are presented to exceptional students from The Centre for Business, Sport and Event Marketing Program. With Covid-19 restrictions in place, this year’s event will take place virtually on November 18, 2021.
As one of three founding members of the Organizing Committee, Infinite Media Managing Director, Brad Sellors, helped launch the awards in 2012 and over the past decade Infinite Media has been an integral part of the success of the event as the official technology partner, hosting the website and training George Brown College interns on best practices to maintain and update the internet property.
5 to Watch Awards, Co-Chair Mike Fenton has said “From inception of the concept Brad and the Infinite Media team have assisted with building this program into what now receives international attention and submissions. From the beginning foundations on the Program Advisory Committee (PAC) Brad and his team have assisted in evolving this program to what it is today enabling continued expansion for tomorrow.”
The Infinite Media team continues to play an active role in the planning and implementation as members of the Organizing Committee. The Organizing Committee comprises professionals from various organizations who work together each year to plan and implement this premiere event and raise funds for George Brown College student bursaries.
Infinite Media would like to congratulate this year’s winners, Aalum Jaffer, Catherine Raiche, Deidra Dionne, Jennifer DelVecchio, Mike Armstrong, and Ian Malcolm.
About Infinite Media

Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measurable results.  Our cloud-based platform, InfiniteKM, is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.
About 5 to Watch

The 5 to Watch Awards are presented annually to five Canadian sports business professionals who have achieved remarkable career success prior to their 40th birthdays. This ground-breaking event has become a "must-attend" within the Canadian sports marketing industry and sets the standard for identifying the next generation of industry captains.

The Centre for Business at George Brown College launched the awards show in 2012 in partnership with the Globe & Mail and a group of dedicated alumni. The awards are voted on by a panel of sports industry executives including representatives from Premier Partners: BMO Financial Group, the Canadian Football League, Canadian Tire, Maple Leaf Sports & Entertainment, SDI Marketing, TSN and presenting sponsor, Globe and Mail. 

A sixth award was added to the program in 2014 to recognize an outstanding graduate of the Sport & Event Marketing Program at George Brown College. The Alumni Achievement Award is voted on by alumni of the program and recognizes a dynamic sports business professional who has also given back to the world of sport through coaching, mentoring or volunteering.  
Over 400 sports business professionals every year join together to network and celebrate the winners. All proceeds from the awards show benefit student awards and bursaries at George Brown’s Centre for Business.

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