2/15/2020 - ONTraC to Continue Partnership with Infinite Media Providing Invaluable Health Care Information for Ontario Hospitals and Patients

Toronto, ON – Infinite Media, an integrated digital company, continues its important work with Ontario Nurse Transfusion Coordinators (ONTraC) Program – a Provincial Blood Conservation Program that enhances transfusion practice by promoting transfusion alternatives and blood conservation – to provide vital information about transfusion rates and blood use in Ontario hospitals. The information captured from this program helps the province of Ontario to better manage blood supplies, reducing waste and costs.
Infinite Media has been a trusted partner of the ONTraC Program since 2006 when the company designed and implemented the customized Electronic Data Capture (EDC) system that makes up the foundation of the program’s mandate. This system is integral in tracking the use of blood supplies and helping make important decisions about distribution.
In March 2020, with the COVID-19 pandemic changing the way people across the globe work, Infinite Media supported health care workers tasked with administering this vital program in making the switch to working remotely by providing trouble shooting assistance in accessing the platform and inputting information.
Infinite Media is also active in producing and administering ONTraC’s public website which serves as a communications and learning hub for health care workers and patients to access factual and up to date information about blood transfusion. The Infinite Media team have provided additional support at this time by making updates to the public site to provide vital, up to date information regarding COVID-19 to patients.
“At this challenging time the entire Infinite Media team is honoured to be an ONTraC Program partner and to be able to help support health care workers on the front lines,” said Brad Sellors, Managing Director of Infinite Media. “As medical shortages increase, the vital work of this program is more important than ever to ensure conservation and efficient distribution of life-saving supplies.
About Infinite Media:
Infinite Media Ltd (Infinite Media) is an integrated digital company. We are idea generating, process-driven, and results-oriented collaborators with over 15 years of experience providing intelligent answers to top global brands. Our consulting and production services include optimized marketing, learning, and software solutions that deliver measureable results.  Our cloud based platform, InfiniteKM, is a robust suite of Customer Experience (CX) and Knowledge Management (KM) tools to engage your organization to sell more and service better. Brands adopt the platform to ensure a consistent customer experience across any channel, get closer to their audiences, and position themselves as leaders in customer success. We make video publishing, content management, and measurement simple and secure. Please visit us at,, or contact us at for any inquiries.

About ONTraC:
Formed in 2002, the ONTraC program is a unique initiative supported by the Ontario Ministry of Health and Long-Term Care to implement a peri-operative blood conservation program in 23 hospitals throughout Ontario. The institutions, large and small, were chosen on the basis of blood utilization and geographic distribution, and are a combination of teaching and community hospitals and represent approximately 65% of blood used in Ontario. For more information, please visit


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